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The HMA System
How Many Pillars Does Your Business Stand On?
The HMA System Delivers Guaranteed Results Through The Eight Pillars of Exponential Business Growth
These are 8 areas (pillars) that the Hidden Marketing Assets System focuses on in your business. Each pillar is a crucial part to exploding the profits in your business using the existing marketing assets you already have.
Most businesses have only one or two of these pillars supporting the owner and staff at any one time. Some businesses sadly…don’t have a single one implemented.
We will start with the “core four”. Every business has to have every one of these areas mastered in order to grow. Our HMA System will help you:
1. Uncover and define your U.S.P. (Unique Selling Proposition). Ask yourself this question… “Why would someone want to choose to do business with me instead of my competitors?”
Your answer is the first part of your U.S.P. Many businesses fail to carefully define “who they are” in the business world, and simply continue selling their product or service until the money runs out.
A couple of examples of companies with high – quality U.S.P.’s are Fed – Ex and Domino’s in the 80′s. Do you remember this ad?
“Get fresh, hot pizza delivered in 30 minutes or less…or it’s free.” or How about “If it absolutely, positively, has to be there overnight.”
Those are just a couple of good examples of the Unique Selling Proposition. Another example is our own U.S.P. “Grow Your Business 25% – 100% in 90 days without spending more money on advertising, GUARANTEED”. What is your U.S.P.? Do you have one yet?
On to the second pillar…
2. Integrate that U.S.P. into your entire business. Everyone, everything, and all messages have to live and breathe the U.S.P. that is developed. Sales training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions…and decrease potential and future sales.
After that, you have to set up a system in the third pillar…
3. Database Marketing and contact with that customer database.How often do you follow up with your customers that have bought from you? What about those potential clients that have not bought from you yet? Is there structure? Back end sales to current customers? Do you have a marketing system for generating referral business and additional sales?
These are crucial to growth in a business. Lacking in this area will mean that you constantly have to source new customers to make money in your business…and that process is getting more and more expensive as we continue.
But then, there is the fourth and perhaps most powerful pillar…
4. Strategic Marketing Alliances. Working together with similar, non-competing businesses that have access to resources that you do not is probably one of the biggest “secrets” to growing a business. One of the main resources is a large customer list, or list of targeted customers.
Through our HMA System we will help you tap into this “Marketing Gold mine” and catapult your business profits!
Yes, I said Profits. You see this step helps you tap into someone else’s list or customers and they carried all the up-front expense…not you so this step actually adds to your bottom line which is what really counts!
That does it for the “Core Four”, which form a foundation for any business and after mastering the four core areas above (unfortunately, over 80% of all small businesses have not)…
You need to work on what I call
“The Big Four”:
5. Custom Media Advertising. Traditionally, many business owners have confused the concepts of advertising and marketing believing because they are advertising they are marketing. Nothing could be further from the truth. Media advertising is certainly an important part of the marketing process, but it is only PART of the process. The HMA System will enhance and optimize your Media advertising to get more effective sales. Sales you can see and track.
6. Community Marketing, and Public Relations. Can you create a news story that involves your business or related topic? Anytime you can deliver news to the media, whether it be radio, t.v., or the newspapers…and it is worthy, you score PR value for your business. The key here is not to directly promote your business in any way, or your press release will end up in the trash.
The HMA System will encourage your business to educate and teach the community, your customers and your prospects all about your products and services. The more people understand why they should do business with you, the more they will reward you with their business.
7. Direct Marketing. Here is where it gets pretty good…you can add multiple income streams or simply generate business directly using this pillar of growth. Direct Marketing is using a media form such as postcards, letters, or internet to generate a direct response to your business. This step requires a master in the art of copy writing, so that your customer is persuaded to say “YES” to your offer.
We help you with the HMA System master this key Pillar!
8. Internet Marketing, and the business’ website. We are in the 21st century, so any business that fails to develop at the very least a “lead – generating” website will lose out on a very lucrative opportunity to make money. Anything you can do off-line…you can do online…so the opportunity here lies in increasing all three ways of growing your business…on the web.
Master all eight of these fundamental business – growth areas…and watch the cash start rolling in. Because all these eight pillars are just what the Hidden Marketing Assets System focuses on.
Now, you might have heard of some of these eight pillars. You even might have had some success and probably some failures trying to execute a couple of these ideas all while spending more money you’re not quite sure was worth it.
However, I am very sure you have NEVER had anyone present you with 3 ways to grow your business in all 8 key areas and GUARANTEE the results!
The best part is that you can decide to invest in as many or few projects as you like.
Invest in, and have me execute, only one of the pillars we uncover in your Marketing Opportunity Analysis for now, test it, and invest in more later. You are not “married” to me in any way.
Invest in these steps one at a time, or all together, the choice is yours.
Think about it though…I guarantee that you will gain a minimum of 25% in annual gross sales if you invest in the “core four” and hire me to execute the system for you… that would mean for a business doing $300,000 in annual sales…they would enjoy $75,000 in added sales.
I HAVE TO ASK…HOW MANY $75,000 BLOCKS WOULD YOU BUY FOR $10,000?
And here is my guarantee to you this will happen…
Our Guarantee:
“We Don’t Stop Working For You Until You Succeed”
If you invest in, and hire us to execute the “core four” steps identified from the Marketing Opportunity Analysis in your business…and you do not gain an additional 25% in annual gross sales minimum…
We keep working for you, for no additional investment, until you do gain at least the 25% annual increase that we promised.
Folks, this is the strongest, most protective and most reassuring guarantee in the entire small business marketing industry, period.
Fair enough? Are You READY to get Started?
Remember: this guarantee means that as long as you invest in the “core four” and we (not just you) implement these into your business…
I guarantee you will gain 25% in annual gross sales.
You have absolutely NOTHING to lose, and everything to gain.
With the above guarantee the risk is 100% mine – not yours.
I want you to take all your doubts out of your head and ask you to take action.